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You can advertise on this site in three ways.
- buying a rotating banner
- buying fixed button
- buying sponsored links in the sections "where to stay" and "Where to Eat"
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Purchase of a rotating banner (dim. 468 x 60 pixel)
 Sizes and formats: the banner format has a maximum of 468 pixels (width) by 60 (height) and can be implemented in any fixed format or animated (gif, jpg, png, swf, etc.), but the effects present can’t be larger than those indicated. 25kb max, 1 active link for the banner.
How to purchase: Package monthly on all the site
Frequency of view: Each month will be sold only 10 rotating banners
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Purchase of fixed button
(dim. 160 x 80 pixel)
Dimensions and sizes: The button has a maximum size of 160 pixels (width) by 80 (height) and can be implemented in any fixed format or animated (gif, jpg, png, swf, etc.). but the effects present can’t be larger than those indicated. 25kb max, 1 active link for the banner
How to purchase: You can buy a fixed button on a monthly basis on the specific areas (sections).You can’t buy more than one button for section
Frequency of view: Only 5 buttons are always published under the menu on every page for the duration of the period purchased
Sections available:
Home page
Section: Events + Shows + Florence by night + Sport
Section: Museums
Section: Where to Stay (Accommodation)
Section: Where to eat + Food
Section: Shopping
Section: Classes and Courses
Section: Kids + School trips
Section: Tour operators and professionals
Section: Maps + Photo + Video + Info + other sections
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Purchasing a sponsored link
Purchase of sponsored links in the "where to stay"
Reserved to official Accommodation facilities listed in the database of the province of Florence.
Purchase of sponsored links in the “where to eat”
is reserved to restaurants listed in the database of the province of Florence
Sizes:
sponsored link means that the datasheet’s view of their own structures appears on the right among the results of "where to stay" and "Where to Eat."
How to purchase: The service is sold on a daily basis: the accommodation can choose individual days (or periods integers) that want their advertisement to appear. For more information please refer to the "Note" published in the same part of APT.
Frequency of view: The sponsored link appears in the days when the service is purchased, every time the user performs research structures by selecting a geographical area (town or area) that is compatible with the position of its structure.
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Target and major site statistics:
The visibility of www. firenzeturismo. it on an annual basis is:
700,000 visitors per year
4,000,000 page views per year
Countries and language of our visitors:
(from Google analitycs)
Prices:
Rotating banner
Monthly cost 100.00 Euro plus 20% Vat
Package 6 months: 500.00 plus 20% Vat
Annual package: 900,00 plus 20% Vat
Fixed button (home Page)
Package 6 months: 400.00 euro plus 20% Vat
Annual package: 700,00 plus 20% Vat
Fixed button (Other sections)
Package 6 months: 400.00 euro plus 20% Vat
Annual package: 700,00 plus 20% Vat
sponsored links in the sections "where to stay":
1 euro per day plus 20% Vat
sponsored links in the sections "Where to Eat":
1 euro per day plus 20% Vat
Approval clause:
Florence Tourist Board (APT) reserves the right to accept or reject at its discretion each individual advertisement. In case of refusal, the concessionary company will return in full to the advertiser what, in case, received from him/her.
For information please contact:
Nicola Briani
VarGroup spa
Mobile +39 335 5810056 - Tel. +39 0571 998797 / Fax +39 0571 993366
Realizzazione siti Web: 
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