The official GUCCI MUSEO is inside the historic Palazzo della Mercanzia located in Florence’s Piazza Signoria. It was in 1921 that Guccio Gucci opened his company and first store in Florence with a dream and a vision that still lives on today through a heritage of icons and values that continue to inspire the House.

Conceived by Gucci Creative Director Frida Giannini, the GUCCI MUSEO is a living space encapsulating the House's “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, will be juxtaposed with contemporary art installations supported by the Pinault Foundation. 

The ancient Palazzo della Mercanzia, dating back to 1337 and still today a symbol of the Florentine arts and craftsmanship, spans from Piazza della Signoria to Piazza San Firenze and originates from two splendid buildings, respective offices of the Ufficio della Condotta degli Stipendiati and the Università dei Mercanti and Ufficio della Mercanzia, in the time of the Medici.

The GUCCI MUSEO spans 1,715 square meters across three floors and is divided into different thematic rooms inspired by the House’s iconic motifs and symbols. The private basement houses the vault that contains the Gucci Archive: an immense collection of ready-to-wear, accessories, objects, documents and photographs, meticulously collected, catalogued, and conserved to document the creative universe and cultural influence of the House’s heritage.

The ground floor hosts the Gucci Caffè, a meeting space that not only welcomes visitors into the museum, but also Florentines and visitors to the city alike.  
In the adjacent space there is the Bookstore. rich of publications  of art, fashion, photography and architecture, through a curated selection of contemporary and vintage works.  In the same space, a gift shop will offer the chance to purchase exclusive collectible items. 

 In the spirit of today's connected age, visitors may take advantage of a social area for a coffee or to go online using the museum’s wireless network. Nearby, the Icon Store will offer the possibility to purchase from the exclusive Icon Collection of unique editions, including bags such as the New Jackie, the New Bamboo, the Stirrup, the Horsebit Chain, as well as the horsebit moccasin, the Flora scarf, all designed by Giannini with exclusive colors and detailing especially for the GUCCI MUSEO.

The permanent exhibition space begins on the ground floor, where the theme Travel fills a large room with an exhibit of trunks, suitcases, accessories and articles created for the international jet-set. It was in fact Suitcases and travel accessories the field that defined Gucci’s first collections having himself been inspired by the luggage laden clientele arriving at London's Savoy Hotel, where he found work as a porter in his earlier years.

The journey through the history of Gucci continues to the first floor, which is dedicated to the representation of other Gucci themes and icons.  The Contemporary Art Space is also located on the first floor, where contemporary art works from selected artists will be exhibited in collaboration with the Pinault Foundation. The adjacent room will feature video and film installations from the most original and contemporary productions of “movie art,” as well as screenings both of landmark films that Gucci has helped to restore through its collaboration with Martin Scorsese’s The Film Foundation and documentaries for which Gucci has provided finishing funds through the Gucci Tribeca Documentary Fund.

The exhibition of the permanent collection continues on the second floor with Logomania, a space chronicling the evolution of the double G monogram, tracing a story within history, whose protagonist is the timeless graphic sign that has become an emblem of Made in Italy.

Admission is 6 Euros with 50% of each ticket sale benefitting a fund to help the City of Florence preserve and restore the city’s signature art treasures.

www.guccimuseo.com