Just as the name of Tuscany is assuredly known far and wide for its immense, immortal artistic heritage, the excellence of its material heritage, which is inseparably linked to the land has also made it known all over the world.
Of these, one of its foremost products is extra-virgin olive oil, a universal and indisputable paragon of quality.
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Oil and wine, two of the most prestigious and typical products of the Florentine countryside, are given full, 360-degree promotion by the Florence Chamber of Commerce.
In addition to the many initiatives which take place in the area, such as tastings and food-and-wine events, an important instrument, created in collaboration with all its special companies, is found in two web portals, one dedicated to wine, www.florencewine.it and the other to olive oil, .www.florenceoliveoil.it
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Extra-virgin olive oil has always been thought of as falling somewhere between food and medicine.
Hippocrates recommended the juice of fresh olives as a cure for mental illnesses, and poultices of macerated olives for ulcers.
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Olea prima omnium arborum est" (Olives are first and foremost the trees) wrote Giunio Moderato Columella in "DE RUSTICA" (1st Century A.D.), one of the greatest experts on agriculture of all time. Indeed, the origins of this typical Mediterranean plant stretches back into the mists of time.
The tree originally came from Asia Minor and spread all over the Mediterranean basin some 6,000 yeas ago. Among the many legends surrounding oil there is a Greek myth that attributes the creation of the olive tree to a disagreement between Poseidon and Athena regarding which of the two would build a temple on Acropolis. Zeus, was called upon to pass judgment and ruled that the honour would go to the one who could create something really useful for mankind. Poseidon invented the horse but Athena won by creating the olive tree.
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Classification of olive oils |
As laid down in EEC Regulation 2568/91, modified by EEC Regulation 1989/03, the olive oil destined for human consumption can be marketed under different product classifications.
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The production of the olive oil |
The harvesting of the olives generally takes places in the month of November. The olives are picked by hand, or with the help of special combs or other instruments which cause the drupes to fall into nets or parachutes spread out on the ground.
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