Not only for housing some of the world’s most treasured Rock 'n' Roll memorabilia but also for its location and atmosphere.

In celebration of HRC 40th anniversary, Florence is making its contribution with a travelling exhibits The Art of Hard Rock: 40 never exhibited works of art by artists including Michael Jackson, Frank Zappa, Lou Reed, Billy Idol and many other artists.

The exhibit takes place in a charming place, Le Murate, in Piazza Madonna della Neve, entrance from Via Ghibellina, open daily from 12 am to midnight (until September 10th 2011).

Free entrance.